DateJanuary 20, 2021

15 Key Considerations Before Expanding Your Product Offering

Look at current sales. Are they stable? Are they growing? If you have stability and growth, you are ready to add complementary products to your existing line. So many companies fail to capture additional market share because of products that don’t compliment the brand. Nothing is wrong with being really good at one thing. Apple, In-N-Out and Tesla are examples of companies with simple product lines. –Christopher M. Naghibi, Black Crown Inc

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